During my brand building class at Xavier University we were tasked with coming up with a new beverage product that was intended to be presented in front of sharks from P&G. We had to create the entire brand behind the product, including consumer target audience, brand pyramid and statement, in-store placement, and pricing. With my group, we came up with what the product was, but specifically, I developed the packaging; collaborating with our designer Nick Namyar. Below is Ethos, a unique and striking elevated water beverage.
